Czech Television music shows vie for Web audience

Copyright laws block Czech audiences from popular U.S. shows

Czech Television (ČTV) has turned its attention to Internet broadcasting and interactive television, as copyright and licensing laws keep virtually all current U.S. shows blocked to Internet users here.

The network’s newest project, Digináves, gives Mini DV camcorders to selected viewers to report on issues that matter to their neighborhoods. It has also prepared what it calls “Web magazines” for televised programming such as StarDance, Eurovision Song Contest and International Television Festival Golden Prague.

“ČTV pays big attention to all Internet opportunities. The amount of available programs is still growing,” said Anna Freimanová, a spokeswoman for the network.

By catering to a cyber audience, ČTV is targeting a growing demographic in the Czech Republic much ignored by foreign firms.

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source:The Prague Post Online